Bradesco Has A New Hotshot CEO – Luiz Carlos Trabuco Cappi

Bradesco is a company with a long history going back to the 1990s. Amador Aguiar had started the company with a small bank branch in a small town and it grew from there. The bank had a lot of ups and downs, but it has remained at the top of the charts for the past few decades.

Luiz Carlos Trabuco Cappi is now the CEO of the company and has been for several years. He has held leadership positions within the company for several years and has been on the board of executives since the 1990s.

For the longest time, Luiz was a marketing director for the company. His role as the head of marketing really changed the way the public saw Bradesco as a company. Originally, Amador had set a policy of closing its doors to the media so that the company can have a lot of privacy. Luiz saw this as a negative thing and decided that investing in more PR stunts and being open to reporters was a way to increase its public image. The market had demanded that corporations become more than just big wealth hoarders, but rather public figures that adjust to their needs and demands.

When Amador Aguiar had died in 1991, he was considered to be the prime candidate to replace him as the CEO. With his death came a huge rush to find a way to reorganize the leadership structure of the company. The executives of the company felt that it was more appropriate to give the position to a much older executive so the position was eventually handed over to Márcio Cypriano.

Márcio Cypriano had greatly increased the size of the company by acquiring smaller banks around the country. It had gotten to a point where Bradesco was considered to be the largest company in Brazil. Even the Brazilian branches of HSBC Brazil and American Express had sold out to the corporate giant. With all of these purchases, there was definitely a lot more responsibility as well.


Luiz is probably one of the most modest CEOs of the bank or any other bank in the country. Brazillian executives are seen as ultra-rich old guys that live excessive lifestyles. Luiz Carlos Trabuco Cappi, on the other had, had mostly a working-class lifestyle for the majority of his life. He had started working for the company in a minimum wage position at the age of 18. He worked his way up while studying on the side without the assistance from his family.

Bradesco is a large and wealthy company, but it is not like there isn’t a struggle. Luiz had inherited a large amount of responsibility when he became CEO of this giant bank. The competing companies had started to merge and nibble at the ankles of Bradesco. The larger companies also merged and had knocked Bradesco down from being the largest bank in the country to the third. In addition to this, the financial market has been in a steady decline in the country.

Bradesco Is Still Going Strong
Despite the increase competitiveness in the financial market, Bradesco is still a top dog in the country. They have 5,300 branches that is visible from any city center. They have nearly 40,000 cash machines spread all across the country. Every supermarket, corner store, pharmacy and mall is likely to have a Bradesco ATM sitting in the corner.

Since it has been last reported, their total amount of assets currently sits at nearly 400 billion. They also steadily hold 50 billion in yearly revenue. They still continue to provide high quality services that includes banking, loans, asset management and insurance.

Damac Properties and Hussain Sajwani Have Transformed Dubai Real Estate

Hussain Sajwani is the beacon of real estate development in the middle east. Ever since he formed Damac Properties in 2002, he has been the leader of new innovations in the development of real estate properties in the area, starting in Dubai and spreading to other countries in the area.


As a youth he swore that he would never be a businessman because his father had made him work long hours after school in the family clock business. He wanted to just get a degree and work normal hours as a professional. His attitude changed, however, when he found an opportunity to purchase a large volume of candy which he then resold at a nice profit to his fellow classmates.


He received an engineering degree from the University of Washington in the US and then went back home to work as an executive in an oil company. When the Gulf Wars occurred, he was very successful at forming a company that provided catering services to the US Army. The catering division of his enterprises is still active today, and very profitable.


In 2002, Sajwani founded Damac Properties to take advantage of a government decree that allowed foreigners to take up permanent residence in his country. He moved quickly to establish himself, using the capital and experience gleaned from his catering experiences. By using innovative promotion and fundamental business sense, he was able to purchase property in an undeveloped area, and sell out his first project in six months, a 38 story apartment project.


The Damac owner always pays cash for his land. That way there is never a question as to him leaving or moving on. His projects each have their own bank account so that there is no transfers or mingling of funds. Abundant cash reserves are kept so that construction will continue, even if the economy goes bad. The real estate projects are never financed over a 20 percent limit.


The Hussain Sajwani family members are also involved in the business as much as they wish to be. Sajwani understands that family talent is essential to the long-term aspects of the business and he plans accordingly.


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Who Is Marc Sparks?

Marc Sparks is an eminent entrepreneur, and venture capitalist. He graduated high school in 1975 with an average grade of C. Sparks barely has an educational background in what he does. However, he is passionate about helping other people create a path to success by turning different ideas into businesses. His boundless energy, and resilient attitude have earned Sparks many accolades as an entrepreneur. Learn more:


He has started dozens of outrageously successful startups within his 35 years of entrepreneurialism. Most of the startups are majorly involved in telecommunication, real estate, and business solutions. Some of the startups include Bluejay Wireless, Blue Ox logistics, Splash Media, and Cobalt Real Estate Services among many others. Learn more:

Sparks is the CEO of Timber Creek LP based in Dallas, Texas. Timber Creek is his current major venture capitalist company. It is a private equity firm that manages and maintains dozens of portfolio companies. The company’s objective is to turn dreams into income generating products and services. It helps businesses meet their goals by providing capital, marketing, office space, and equipment among others. Learn more:


Apart from being a successful serial entrepreneur, Sparks is also an author. He decided to document his journey so that other people can learn from him. In 2014, Sparks published a book titled,They Can’t Eat You. He reveals how the C student transformed into a serial entrepreneur. In the book, he shares both his successes and failures. When he wrote the book, he aimed at encouraging entrepreneurs to keep going even when they face setbacks. After all, Sparks is no stranger to challenges. Learn more:


Marc Sparks is also a passionate philanthropist. He has given back to the society by helping homeless shelters like Samaritan Inn, in Texas. Sparks has also taken part in building homes with Habitat for Humanity. He is a great supporter of America Can Academy. Sparks also started the Sparky’s Kids Foundation, which is involved in giving computers to at-risk kids, with an aim to break the cycle of poverty.


Marc also engages in stress relieving activities, given the huge responsibilities he has. Sparks loves to partake in outdoor activities like biking, hunting, fishing, and adventurous travel. He gets inspiration from the dozens of exotic places he visits. Serengeti, Machu Picchu, and Angkor Wat are among the beautiful places Sparks has visited.


In a nutshell, Sparks transformed his high school grade of a C into more than 35 years of entrepreneurialism. He started dozens of flourishing startups. Sparks also published a book that reveals his successful journey. Apart from being a hardworking businessman, he also takes part in philanthropic activities. Sparks is also an outdoor enthusiast. It is no secret that Sparks’ story is indeed an epitome of bare-bones success.